What A Digital Copywriter Does and The Skills Required

What A Digital Copywriter Does and The Skills Required

A digital copywriter might specialize in one form of copywriting or work across different types, but what they do is write words that sell something, whether it is a product or service. A digital copywriter differs from a digital content writer simply by the fact that copywriters write to sell, and content writers write to educate.

Digital copywriters concentrate only on online content, such as website landing page copy, blog and article writing, designing compelling social media posts, and writing emails.

What Does A Digital Copywriter Do?

1. Meet Clients

Agency digital writers have to meet and deal with the clients that come through the agency, while freelance digital copywriters often meet potential clients in order to persuade them to use their services. Either way, there will be a meeting either in person or via software to establish what the clients want, their goals and aims for the copywriting project, their target market, their brand voice, and how the project will move forward.

2. Managing Projects

Not every copywriter has the luxury of just writing all day. Some have to manage multiple projects, establish timelines, ensure they can meet deadlines, and allocate work to other writers or other creative.

3. Research

Some projects require research before any writing begins. Digital copywriters may need to look up statistics, research a particular subject more deeply, look up who the experts are in a particular area, or even learn how to use new software or product before writing about it.

4. Interviewing

A digital copywriter might need to meet experts to interview for an article. They might want to get quotes from people who use a product or service or do a detailed interview with a company CEO.

5. Editing

Editing is a vital skill since no writer produces a perfect first draft no matter how experienced. In addition, sometimes clients do not give enough briefs or change their minds on what they want and one has to make some edits to get the right results.

6. Sourcing Images

Clients often prefer a digital copywriter to find and supply the perfect images for their copy. You might think that it is easy given the huge range of stock photo sites online. However, if the client wants something very specific, looking for just the right shot can take time.

What Do Digital Copywriters Write?

Digital copywriters write whatever their clients need. These might include case studies, articles, advertorials, blog posts, online magazine copy, eBooks, email sequences, social media content including others.

What Skills Digital Copywriters Need

• Great writing skills
• Excellent grammar, spelling, and punctuation skills
• Organizational skills
• Time management
• People skills
• The ability to adapt to different client tones of voice
• The ability to look at your own work form a distance and edit it
• The ability to work on more than one project at once
• Project management skills

While digital copywriting is a fun, varied, and challenging job, you need to do different things at the same time. This means that you should know how to balance your work/life right. An exhausted copywriter is not a creative one.