What is a Copywriter Job?

What is a Copywriter Job?

What Does A Copywriter Do?

A copywriter's job involves producing engaging and clear content for different advertising channels such as websites and catalogs. Copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements used to advertise products or services. Agency copywriters usually work in close partnership with art directors and have lots of input to the visual elements. Many advertising agencies appoint them as a creative team. The main duties of a copywriter job include researching keywords, producing interesting written content, and proofreading their work for accuracy and quality.

A Copywriter's job includes the day-to-day activities that a copywriter carries out when performing their duties as a copywriter. The following are some duties of a copywriter job:

1. Writing copy for clients. Writing copy on behalf of clients is the main duty of a copywriter job. If you work as an in-house copywriter, you may be writing on behalf of just one business but if you work as a freelance copywriter, you will be able to write for different types of clients and cover a wide range of topics.
2. Writing clean and error-free content for a website to reflect the company’s voice.
3. Editing and proofreading. Editing proofreading is a vital skill for any copywriter and is always necessary. Therefore, editing and proofreading are a significant part of a copywriter’s job.
4. Meeting with clients to understand their brand voice, target audience, and the message they wish to pass across.
5. Proposing copy content in an engaging way for clients and carrying out projects after approval.
6. Interpreting creative direction and technical information and converting them into persuasive copy concepts.
7. Discussing the client’s main message and target audience.
8. Working with clients to edit and modify the copy to meet their content expectations.
9. Writing and presenting a few options to clients.
10. Modifying copy to the client’s satisfaction.
11. Brainstorming visual and copy ideas with other members of the creative team.
12. Overseeing the production phase.
13. Creating and editing original copy that is well-researched, accurate, and meets the client’s requirements and deadlines.
14. Consulting both internal and external parties to learn their content requirements.
15. Conducting research to formulate ideas and support writing.

Copywriters can work as independent freelancers, at marketing agencies, or an in-house marketing department to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters research a client’s brand voice and style requirements to produce front-facing content that persuades customers to use their products and services or explain the company’s goals and mission.